How can your company use employer branding as part of your retention strategy?

How can you leverage employer branding in your recruiting efforts?

How Can Using Authenticity as Part of Your Marketing Strategy Be Beneficial?

Authenticity means increased engagement, building the know, like, and trust factor, more brand awareness, and growing your audience.

Do You Have These Common Questions About HR Marketing Strategy?

We decided to compile the most frequently asked questions about HR content marketing into one blog post.

What Does the Data Say About Content Marketing?

If you’re in HR, chances are you’re a little bit of a data nerd like me. HR uses so many data points to drive decision making in organizations. Why not apply the same principles to determine if an HR content marketing strategy is right for your business?

How Can You Market Your HR Business More Effectively?

Here are a few tips you can use to help better market your HR business and reach your target audience.

New Year, New Me? I'm Not So Sure

I see the “new year, new me” saying all the time. I don’t think it’s necessary to completely reinvent ourselves. I also think that if we WANT to reinvent ourselves, we don’t need the New Year to do it.

Why HR Content Marketing?

But why? If you have a 3 year old like me, or have ever interacted with one, you’ve probably heard them ask why at least a million times. I’m not even going to lie, I never grew out of that. I’m always looking for the why or reasoning behind things.

HR Balancing Act: End of the Year Hustle & Bustle vs. Self Care

The Guide to 2023 Content Planning for HR Businesses

There test are four main steps that go into content planning. 1. Set clear goals 2. Determine what’s relevant to your audience 3. Develop a strategy 4. Assess and make changes as needed

What Does My HR Business Need to Include in Its Newsletter?

Newsletters test are a great way to keep your current and prospective clients informed on what’s going on in your HR company. They essentially wrap everything up in a nice bow of industry trends, company news, and special offerings all in one place.

Why Does My HR Business Need Case Studies?

Case studies are extremely effective at building trust because they give a specific, real world example of how your company improved the outcomes of one of your clients. Potential clients see these data-driven results and can often visualize how they can impact their organization.

Does My HR Company Really Need to Build Its Email List?

If you want to increase your client base, and therefore your revenue, you need to not only be building your email list but be sending consistent emails as well.

What is a Lead Magnet and Does My Business Need One?

You’ve test probably seen or even downloaded a lead magnet before. Basically, it’s a “freebie” in exchange for an email. They are a great opportunity to grow your email list and be top of mind (and inbox) for your potential clients.