What Does the Data Say About Content Marketing?

If you’re in HR, chances are you’re a little bit of a data nerd like me. HR uses so many data points to drive decision making in organizations. Why not apply the same principles to determine if an HR content marketing strategy is right for your business?

In 2021, LinkedIn reported 54% of decision makers say they spend more than one hour per week reading and reviewing thought-leadership content.

Think about that. Leaders that drive decisions in their organization are spending over an hour per week reading thought leadership content. What would it mean for your HR business if these decision makers were reading your content? What would it mean if these leaders found your content valuable? What would it mean for your business if clients started coming to you?

Hubspot found that nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy.

Don’t just take my word for it. Look at what almost half of marketing experts are saying. Content marketing is a valuable part of overall marketing strategy. It is a way to show the value of your expertise in the HR industry, while also engaging with potential clients. They will begin to think of you and your business as their go-to for information in the HR industry, and eventually buy your products or services.

The Content Marketing Institute determined short articles ranked third in the B2B content assets that generated the best results in the last 12 months.

Short articles like blogs or long-form LinkedIn content are proving to be successful, particularly in the B2B industry, where most if not all HR consultants are targeting. Businesses are looking for answers to their questions and turn to these short articles. Typically these articles provide answers to common questions, show value, and direct readers to a way to learn more, like booking a call, downloading a free resource, etc.

After looking at the data, it’s clear to me that content marketing is valuable and should absolutely be implemented for every business, especially HR businesses. If you’re ready to learn more about content marketing for your HR business, you can download my FREE e-book, 10 Mistakes to Avoid When Marketing Your HR Business.