The Content Marketing Institute states, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action."
Continue readingIt’s true several factors go into building a prosperous business. However, a big part of your marketing should be your content and copywriting.
Continue readingAh, yes, test social media. Some people love it. Some people despise it. Regardless of your feelings on it, it's here to stay. Read on for a few strategies to help boost your account.
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